OpenTopic offers many different features that allow for easy customization, which is great because I'm not very technical with computer stuff! They do an excellent job of providing updates to their software so they can keep up with all changes in social media/networking platforms and other things like that. It's difficult to find someone who has used this product before but when you do, it will be worth your while if you're looking at purchasing something similar or even better than what OPENTOPIC provides. The ability to use my own graphics (or photos) rather than theirs is helpful as well. I cannot think of any downsides right now! If there are none, then maybe try using them first? You won't regret it! We have been able to easily create engaging posts without having to rely too heavily on our writers, allowing us more time to focus elsewhere.