The most significant aspect of Joomag is its ease of use and customization. It makes it easy for non-technical users to design and publish websites without having to hire developers. This is very helpful when you need to have a website up and running fast. Joomag also has good support when issues arise or questions come up. It's not always clear what will happen next. For example, sometimes I don't know how long my site will be available after an update (it can take days). Some of the features are not as intuitive as they could be. For instance, some templates have several different options that aren't obvious. Also, uploading images is a bit tedious - there is no way to bulk upload multiple files at once. I am using Joomag mainly to host my personal blog. I also use it to make presentations and white papers for clients.