I like how easy it is for me to create my own character designs as well as characters from other artists that i am working with! It's very helpful when you are trying to get your work done in time or have limited resources at hand (i'm an illustrator/animator). The only downside of this software would be if you were looking into using multiple programs such as Photoshop, Flash etc., because sometimes there may not always be enough space available to fit all these tools together within one program. Try out different applications before deciding which ones will best suit what type of project you're doing. This has helped us tremendously by allowing our team members who do animation to use their creativity without having to worry about learning new skillset.