I like how easy it is to use, you can create your own reports as well! It's also very affordable for small businesses or non-profits that need more than just simple reporting but want better analytics software with dashboards available too :) Nothing really since they are still working out some bugs regarding their mobile version of swot analysis tool (it crashes often).
We're using this product at our organization where we do financial planning/budgeting etc., so its great because all those tasks have been combined into one platform instead having them spread across multiple tools which was somewhat difficult before when managing budgets / projections ourselves manually via excel spreadsheet format - now everything has become much easier due to automated nature of such system.