This software was easy for us as we were completely new at analyzing our data.It helped me see exactly what users where looking up so that I could better market my content! The only downside of this program would be if you are not comfortable using it yourself or do not know how to make an effective report out of your results then there's also some training involved in order to get good reports from these types of systems - but overall they are great!! Our team uses this all time when trying to find patterns within their customer behavior & marketing campaigns.
I like that it's easy for my non technical friends who are learning about tracking their site visits/traffic etc so they can see how people actually interact or visit certain pages of our sites - this has been hugely helpful! Nothing really at all as yet but just want them using plauible in general rather than GA (which we had previously used).