I appreciate the ease of use and the option to run a test before I make any changes. I do not like the fact that the system is not as user friendly as it could be. The platform is not as intuitive as many of the other platforms available. I would highly recommend this software to any small business. The benefits are that I can see the impact of changes that I make and it is easy to set up and use. I have had very little issues. It is easy to use and the support is great. It is a great tool to have in your arsenal. I have been able to track the cost of changes and the impact of changes I make.