I have used this tool to analyze data from different sources like surveys, website analytics and Google AdWords. It provides insights that help optimize my campaigns and improve performance by showing me exactly where I need to focus my efforts. There is not much I dislike about it so far. The only thing I would say is that sometimes the results look a bit strange at first glance, but they are correct when you dig deeper. Findasense helps us figure out what our customers like and don't like, which we can then use to develop new products or features.