The ability to create a process that works for your organization. This has helped us with our internal processes and procedures. It's also helped us be more efficient when it comes to creating products or services. We had limited options when we first started looking at this software but now there are so many different platforms out there we're able to find exactly what we need as well as some things we didn't know existed. I can honestly say we couldn't have done this without using process. The ease of use alone makes me think other companies should look into this as well.