I like how easy it was for me as an engineer/hacker who wants results fast! It's very simple but powerful at same time which makes my work easier when trying new tactics or optimizing old ones with less effort than before using some of those more complicated tools out there (but still not free).
Sometimes i get confused by all the options available in this tool so sometimes its hard finding what you want from them without having too much "overload" while doing your job. Also they have really good support team if needed where we can solve our problems easily even though their product itself isn't bad per se just needs improvement here & there since launch date - maybe because marketing doesn’t do enough advertising about these features? Try different variations such us adding keywords after main domain names etc until find one combination working best for each page / content type within site then optimize accordingly till reach top positions quickly compared to competitors pages ranking higher due competition.