I like how it shows you what your competitors are doing, as well their performance compared to others of similar size or industry type etc., which helps me make better decisions about my own campaigns/products for future use! It also allows us access into our competitor's data so we can learn from them too - not just see where they're falling short but why? A bit pricey at $99 per month (as opposed to some other tools) however this does give more value than less expensive options out there if used correctly & effectively over time.
We've been able solve problems relating back specifically around competition analysis using linkfluenceradarley.