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Affinio Review

3

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Excellent

Revainrating 5 out of 5  
Rating 
5.0
Marketing, Audience Intelligence

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Description of Affinio

Affinio is an augmented marketing analytics platform powering data-driven business decisions for some of the world's most innovative brands and agencies including Unilever, Lionsgate, and R/GA. Behind Affinio is an award-winning, AI-powered segmentation & visualization technology that automatically surfaces insights from any dataset (e.g. social, DMP, CDP, etc.). Unlike traditional BI or advanced analytics tools, Affinio democratizes data-science & makes insights accessible across the enterprise to both technical and non-technical users. Customers use Affinio in a myriad of ways, spanning customer segmentation, global audience research, persona development, media planning, content and creative strategy development, influencer marketing, and sales enablement. Affinio's intuitive UI, ease-of-use, and speed-to-insight make for an unrivalled 'out-of-box' solution customers depend upon.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

Excellent, user friendly platform for anyone needing an affordable solution

The ability to see how campaigns are performing in real time as well give insights into what needs improvement or where things could be done better with our clients' content assets (website pages) has been invaluable! I would recommend looking at other similar tools that have more robust reporting capabilities but they do offer good insight if you're just getting started out - not too expensive either which makes it easy when budgets get tight sometimes especially during these tough economic…

Pros
  • Ability for marketers/content creators /SEO professionals alike who manage large volumes client side data sets, such those being produced from webpages using search tracking services.
  • Very intuitive interface allowing users both familiarized an novice access information quickly without much fussing around learning new user interfaces; all available info can easily accessed by clicking buttons instead scrolling down multiple screens
Cons
  • There are nuances

Revainrating 5 out of 5

Useful tool for tracking social media ad's and conversions

I like that we can create custom dashboards with our own metrics to measure performance against KPIs or other goals (we are using it as part of my job). It helps us keep track in real time across multiple channels which allows me focus more about what matters - results! Not much so far but definitely worth giving them another go once they have had enough exposure through their launch campaign :) We're solving customer acquisition challenges by creating bespoke campaigns at scale via different…

Revainrating 5 out of 5

Affinity is an easy-to -use platform for tracking and visualizing performance

I like that you can easily build custom dashboards to pull in all your campaigns together! You are able to see how each campaign did with their goals set forth at first glance without having to analyze it individually later or dig through reports. There isn't much out there right now when it comes to this type of software so if they add more features down the road then great but until then I don’t have too many complaints (at least not yet). We use affinity as another way to view our reporting…

Pros
  • The ability for data analysis is very easy, especially since being part o an agency makes keeping track really hard sometimes
  • Affinity gives them everything needed within seconds instead wasting hours pulling info off multiple places manually.also nice looking graphs/charts help visualize things quickly compared other analytics tools i've used previously..and best thing ever no expensive licensing fees :)
Cons
  • Almost everything is ok