The ability to see how campaigns are performing in real time as well give insights into what needs improvement or where things could be done better with our clients' content assets (website pages) has been invaluable! I would recommend looking at other similar tools that have more robust reporting capabilities but they do offer good insight if you're just getting started out - not too expensive either which makes it easy when budgets get tight sometimes especially during these tough economic times we live through right now!! We use this tool primarily within their Content Optimization product so seeing reports about specific page performance helps us understand whether changes need making internally before pushing them up again externally via social media channels like Facebook & Twitter etc..