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Pulsar Platform Review

3

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Very good

Revainrating 5 out of 5  
Rating 
4.8
Marketing, Audience Intelligence

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Description of Pulsar Platform

Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and track how content spreads. We track all digital content (video, advert, website) on the social web, revealing see how it is shared across networks in real-time and who is sharing it. Additionally, we use cutting-edge data science, image analysis and premium data sources to help organizations in all industries improve their marketing. Our customers use Pulsar for brand tracking and campaign measurement, plus more strategic insight, e.g. to optimise media planning, spot new trends, understand social issues and get creative inspiration for new campaigns and products. Pulsar has three specialised offerings: - TRAC is the most advanced audience intelligence platform on the market, combining keyword, audience and content tracking. - CORE is a complete analytics tool to help you measure and optimize your social media performance and benchmark it against your competitors and the industry. - With RESEARCH, let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs. Our clients include: Havas, MEC, BBDO, Publicis, Spotify, Samsung, Facebook, Twitter and Tumblr.

Reviews

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Type of review

Revainrating 5 out of 5

Very useful tool for tracking Content marketing

Pulsar is very helpful to understand the content reach and the audience engagement. We can track the content reach and audience engagement on social channels. The metrics are easy to track and understand. We can also track the impact of the content. The metrics are easy to understand and track. The support is also easy to understand and track. I do not find any issue with the product. The support is also good. I would like to recommend Pulsar to other companies. I use Pulsar to understand the…

Pros
  • Also it helped us know how many people actually read each post we publish or share alongwith their comments
Cons
  • Not the best

Revainrating 5 out of 5

Great Influencer Marketing Tool: Pulsar Platform

The ability to monitor influencers and create campaigns for different segments of our target market. With this tool I can find out what my customers want or dislike about our products/services and then work accordingly. It's not very user friendly as far as navigation through the dashboard. This could be improved by adding more features like filters etc. There are no other platforms that offer such great functionality at an affordable price. My company has been able to increase sales with the…

Revainrating 4 out of 5

A new level social media experience

I found that pulsar was easy enough for me to get started with without too much difficulty. It gave us many things we didn't have before such as reporting capabilities. The customer support can be lacking at times, but overall they're very helpful and knowledgeable about our product. Try giving them some time if there seems to be an issue; they are always trying to fix problems rather than just answering questions. You won't go wrong purchasing this software! Before pulsar we were not getting…

Pros
  • Easy integration
  • Great toolset available.
  • Very simple setups/workflows in order setup /ampaign etc
Cons
  • Customer Support is sometimes problematic (sometimes lackluster)
  • Lack basic social media knowledge