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Gravy Audiences Review

3

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Very good

Revainrating 5 out of 5  
Rating 
4.8
Marketing, Audience Intelligence

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Description of Gravy Audiences

Connect with more engaged consumers with location-informed advertising audiences. Gravy Audiences are the first and only location-based advertising audiences built on the local places and events that consumers attend – offline – in the real world. We use pseudonymous mobile location signals, and our AdmitOneTM verification engine to understand where people go in the real world. We then interpret consumer interests, affinities, and in-market buying behavior to create precision advertising audiences for use in digital advertising campaigns. Discover why leading advertising agencies and top brands trust Gravy Audiences to reach more engaged and in-market consumers, while improving campaign performance and ROI.

Reviews

Global ratings 3
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Type of review

Revainrating 5 out of 5

Solid Product with Amazing Customer Service

The concept is awesome, I love that it's not an ad network but rather their own product for creating ads to run in its platform (although they do have other services too). Creating new campaigns/audience groups within my account can take some time sometimes as well because there are no shortcuts or easy ways of getting around this process unless we want to make our selfs work harder then necessary. My only concern would be if you're running your business locally where people know who you…

Pros
  • Easy way with making sure all data flows through directly from website visitors straight into Google Analytics
  • Simple implementation &/or integration without any coding required.
  • Dashboards give clear view over visitor pathing throughout site via different pages / paths used per session,
  • Very good user support team available 24x7 worldwide across both phone + email channels should anything go wrong while implementing solutions
Cons
  • Nothing

Revainrating 5 out of 5

Love working with Dynamic Logic and will definitely be using again

The ability to target specific locations, such as restaurants or gas stations for example is great! I love that you can also track where people go after clicking through from your ad (which makes it easier when trying to figure out ROI). It's not always easy figuring this stuff all yourself - but they have some really helpful tools available online if needed so no worries there either. We've been able use their services in our restaurant industry clients' ads without any issues at all thus far…

Revainrating 4 out of 5

Very good platform and customer support

I like that they provide an easy way to target specific audience groups, as well we have been able use their analytics tool for reporting our results in ways not available from other platforms (ease of understanding). We are trying out this product now so it is hard atmpting say how effective or ineffective its working but will update you when i find something helpful! Currently looking into getting paid placements - currently using them solely because no one else was doing what needed done…

Pros
  • The variety there with options such ad placement locations/banners etc
Cons
  • It can be somewhat tricky if your unfamiliar wth setting up bannermanagement