I like that it was easy for me as an admin user with limited tech skills (I'm not even sure what they call this) - just drag-and drop! It's very simple but also gives you so much flexibility in terms of customizing your own process if needed down through each step or option within their platform/toolkit. The support team has been great too!! They have helped us get our processes up & running faster than expected which makes everyone happy :) Definitely try out some demos at least once before jumping into purchasing anything from them because there are many things included free when using demo accounts only. Some features we were looking forward to including email verification / authentication steps during signup instead ended being manual tasks after purchase where other companies would automatically do those upon successful completion.