I like that it allows me to be in charge of my own advertising budget, which is nice for any business owner! It's also great if you're looking at creating your first ad campaigns as well since they have templates available right within each campaign builder page so there isn't much setup required before running an actual advertisement or promotion through EDAV (if applicable). The dashboard itself can sometimes get overwhelming with all information displayed but once again this tool has made managing our ads way easier than trying do everything ourselves - we just need someone who knows what these tools are doing behind-the scenes now instead us having access only to their website interface via web browser!! Just make sure when setting up new accounts/ads etc., go over them thoroughly because some things aren´t intuitively obvious from how its described online; e.g.: 1) You should create separate profiles under different user.