The ability for me as an Account Executive to see my client's results at any given time is invaluable! This software allows us to keep track of our clients' ROI or Return On Investment (ROI) so that we are able to better understand their needs/desires when creating campaigns.
I have been using this product since it first launched about two years ago now but am still impressed by how well they continue to develop products - not only does it help drive business forward, but also improves user experience along the way too!! There really isn't anything negative here because everything works great from beginning through end use which makes things easy peasy! Tracking customer information helps ensure success over multiple marketing efforts.