The platform is very customizable which makes it easy to setup your account with tons of options available (and you can change them as much or little as needed). I used other platforms in past like Spokeo but this one definitely has more useful resources that make tracking easier than others out there! Great software - have been using since 2013. We are able track our clients' blog posts within their individual accounts so we know when they post articles on different blogs/sites etc., and all reports show up under each client's profile page instead of having multiple dashboards set-up per client.