Review on KOBIT by William Stevenson

I like that we can see all our traffic sources coming in from various channels and devices. It's helpful for me as an SEO because this helps us identify where my clients are getting their information about our services or products. We also get great insights when looking at different keywords/topics within each channel. Sometimes there isn't enough detail provided by the platform itself but if they do provide some additional tools and resources (like filters), those make things easier! Great way to track analytics across multiple platforms and compare them against one another.