I like that we are able to connect our own data sources in real time via API callbacks when needed or wanted! This is something very difficult for other platforms out there which require us developers/designers of APIs to have knowledge about many languages (like PHP). We can easily implement integrations between different systems using this platform by just connecting them through RESTful services provided as part of their product offering - not always necessary for others solutions but definitely required if your customer has specific needs regarding integration points into his applications stack / infrastructure etc..