It is very easy for us as marketers at our organization to use this tool because it has all that we want from an ad-tech solution - targeting options (geo + intent), reporting capabilities, etc. The UI could be improved but I think they are working hard towards making improvements there. They also have some great integrations with other tools like Adroll so if you're looking into one product then go ahead! If you already know what features you really care about having, then just choose something else. You will find yourself wanting more than anything once you've used their platform. Targeting campaigns by location & time frame allows me to see how my campaign performs compared to others within those categories. Reporting helps show ROI on individual placements which gives me better insight when deciding where to spend money next month.