I like the fact that it helps me understand the consumer's buying habits, which has helped my business tremendously. This software also allows us to make quick decisions by using the data points we have gathered from our previous research. There isn't anything I dislike about this program. If you are looking for a way to get more insight into your consumers' buying habits then this is the program for you. We were able to use the data we collected from the research we did with our target market to help us create marketing campaigns and promotions that would be of interest to them.