The ability to pull in all your data from other platforms into one place is my favorite part about this platform. Also, pulling info through the data API can be tricky but overall it's great software! Definitely worth looking into for any company that has multiple marketing/productivity apps on their desktops. This combined with hubspot/outlook makes getting work done efficient. HubSpot integration - all information pulled together so we don't have to search two systems if possible. I like how easy it is for me as an advertiser, because everything has been done by our team at BlueDOT! The only thing that we need from them would be more campaigns - but they are very attentive towards us when things go wrong with any campaign or platform in general. We have no complaints about BLUEDOt so far. It's just great all around! And most importantly - my business needs were met perfectly without having to spend too much time trying different options out there!