Retro sure. bright. beautiful white. fashionable and not expensive. Great watch for teenagers or people with thin wrists. But for those who like to see with ease, this isn't for you. the black face (sorry) just isn't visible enough. and there's no backlight (an unforgivable oversight). Backlighting should be standard even at this price point. I gave my last Casio watches to my son and imagined that I would do the same with this one if I didn't like it. and to my surprise he didn't want to deal with this uncomfortable model. The original Back to the Future style is still the best deal given the lighter dial. Still, it's a fun watch, and if you only wear it in brightly lit rooms or outdoors, or use your phone in darker places, go for it.