I love that you can keep track of all your social media accounts in one place, so they're always connected with each other! It's easy to update my profile or change up who sees what posts. Sometimes there are glitches when it comes time for me to post something - sometimes it doesn't go through right away. But overall nothing major. Just make sure you have someone else as an admin if possible because things do get messy at times (especially during busy season). We use this platform primarily to connect our clients with potential customers via Facebook ads/posts. The ability to link Instagram followers directly into profiles allows us to target people more specifically than we could otherwise find them online.