For over a year I was content with the 64MB card that came with my camera. After looking at various offers, I finally decided to upgrade to this 256MB card. I thought the price I paid was very good considering what I saw in retail stores. For some reason XD is usually the more expensive memory type. In any case, I can now photograph whatever I want and in maximum quality. One note: to use this "type m" card with some Fuji cameras you need to update your camera's firmware on the Fuji website, which I found very easy.