The ease of use, flexibility to integrate with third party solutions as well as having an extensive library of integrations is what I like best about this solution. There's not much that can be said against it in terms of functionality or features but perhaps more options could have been added for customization purposes. This software has helped our organization grow by leaps and bounds due to its ability to scale easily without compromising performance. It also helps us manage all marketing campaigns across multiple platforms such as social media (Facebook, Google) & email which allows one team member to handle everything from advertising spendings to customer support rather than hiring separate teams/employees for each function.