Review on Upbeat by James Wonsley
Great new way re-energizing traditional PR
The best thing about up beat is that it makes media relations fun again! I love how interactive this software can be, allowing us to engage with our target audience in real time through social networks like Twitter or Facebook. It helps you create stories for your newsroom's website as well as for other outlets (like blogs). You use one platform though so if you're looking for something more tailored towards specific industries then look elsewhere. If there are any downsides i would say they're mostly related to user interface/design of the product itself. Some people may find the layout confusing at first but once used properly its great! We've been able to build stronger relationships within communities by engaging them directly via their preferred channels such as twitter & facebook.
- Also gives me quick insight into where we stand locally vs nationally across each client.
- Very innovative idea using mobile apps which keeps both myself along staff very engaged throughout day.
- Can easily send updates straight away without too much editing / formatting work required
- Has made tracking down sources extremely simple..All things considered; excellent
- Some difficulties
