We use it to help us understand our users' behavior on the site. This helps us to target them more effectively, improve their experience and enhance their engagement with our platform. I like that we can easily integrate the tool into our existing system. It is easy to set up and use. The only thing i dislike about it is that sometimes the reports are not formatted properly and you have to manually edit it. If you are looking for an analytics software that can give you insights into user's behavior on your website, then dragonfly is one of the best options out there.We are able to get insights into what our audience likes and dislikes so that we can make changes accordingly and deliver better experiences.