It is very easy to use, and it has an amazing support team who is willing to help you out if you have any questions. I like that it's very simple to use, but also gives me the option of using my own database instead of their own. There isn't anything I dislike about this tool. If you're looking for a simple way to store your data, then this is the tool for you. You can easily add fields to make it easier to pull information from other sites. We are able to pull data from our client's website and then display it in a format that makes sense to them.