This is an OMEGA shirt (with the tag). Non Urban K! The color was very similar to the navy advertised for Urban K, but the color wasn't as "bright" as I was hoping it was an Omega navy. So if color is important, pay attention! The size is a bit small but I expected that and ordered 2 sizes larger than I usually wear so it's very comfortable (just have to ignore the size tag). Overall the quality of the Omega seems satisfactory and plus size short sleeve shirts are hard to come by so I keep them to myself. But I'll take a look at the Omega color choices to see what I'm actually getting. Bottom line: If you can ignore the false advertising, buy a size larger than you think you'll wear, and check out the Omega color options, then you'll be reasonably happy with this shirt.