I love that it's easy to use, has all of your analytics in one place (and not spread out between multiple apps), can be used offline or online so you don't have to rely solely upon data from an API provider like Google Analytics does.
It also gives me visibility into my referrals' activity across social media channels which helps with content marketing efforts! The only thing about this product we didn't realize was how much more expensive than other options were when looking at monthly subscriptions versus annual ones - but overall everything works great as long as their support team isn’t too far away if something goes wrong :) We're able track our referrers through Facebook ads campaigns using some custom code we wrote ourselves because there wasn't anything built specifically around FB ad campaign management/tracking within HRM & Marketing Automation tools yet -- otherwise would've been awesome!! And yes they do.