I like that it lets me see where my visitors are clicking, what they're not seeing or doing when trying different pages of our site (and why), which gives us insight in how we can improve conversion rates! It also helps with finding out if your page loading times could be improved by optimizing images/CSS files etc., as well giving you general insights about traffic flows from one section / product category vs another - this info has helped drive decisions around prioritizing improvements for certain sections over others too so far :) The interface isn't always super clear at first glance but once its all clicked together there really aren’t any issues using VPP anymore either! We've been able use SiteCatalyst before now without getting confused between clicks & visits thoughts?