DataKILI has been able to provide us with key insights into our product usage patterns as well as how customers interact in order for us be better informed about what works & doesn't work within our business model! The ability of creating custom dashboards from multiple data sources (including 3rd party systems) makes it very easy to understand where we are performing strongly or not so successfully which helps inform future strategy decisions around growth/marketing activities etc - great tool!! I would say that there isn’t much downside but could do more integration points e.g CRM integrations if you have those requirements already solved by other tools? We needed somewhere centralised place were all user activity was tracked across web / mobile apps both internal teams AND external clients.