I like that it's easy to use for both new users as well an existing user who is familiar w/o using other CRMs or software in general! It has been very helpful when trying t make sure we are keeping our database up-to date & accurate at all times!! Sometimes there can be some confusion about what you have done vs not completed but this seems minor compared too others out therse reviews which were far worse than mine :) We're able get info from one place instead of having 2 different systems (iPad app + website) so if someone forgets something they don't need another reminder through their phone etc.