I like that it allows me to use my own domain for push notifications instead using third party services such us Firebase or Google Cloud Messaging (GCM). The UI is not very intuitive so some features may be overlooked by novice user while creating campaigns in advance but after few tries everything works fine with no issues reported yet from our side! Good integration between web app & mobile apps allowing seamless experience even if one part was down/offline during campaign launch phase.- Easy onboarding process - easy configuration options available via admin panel once account creation has been done-.