My hair takes a long time to straighten. This is the fastest hair straightener I have ever used. I know there are a lot of new ones coming out that I bought at the mall but to be honest I don't see any difference in harm or benefit. I would settle for it for the difference in price even after getting a big discount on a new one. If I had to buy another one, I would buy this one. I have curly/wavy/curly hair and this is great for controlling frizz. Works fast, heats up VERY fast** (Be careful not to burn what you apply it to! I left mine on the carpet once on the bag it came in and dyed my carpet pink. Oops. I forgot so it was like hours. Never had a problem with it while using it.) My hair is dry and cannot be tamed with most flat irons. Now I mostly leave them curly to avoid damage but when I need to straighten them again I use this straightener because I feel it does less damage than others as I only have to use it once per section of hair in comparison to several with other brands. . But I don't recommend using it on wet hair. Evaporates, burns the head and seems to fry the hair. plus it makes it frizzy and forces you to go over it multiple times instead of once when it's dry. If you use it wet, shake it gently and go over the part next to your head to avoid burning yourself.
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