At first, I thought the magnets were a little weak, but they've wound up being stronger than I thought. Their own magnetism doesn't pull them out of the silicone either. However, they are not glued into the silicone, and could be taken out, for anyone who desired to do so. That means, it's possible to put them back in too. It's a clever idea. Even if you want it to hold something on the refrigerator that's not magnetic, you can just tie one end to that and then stick it up there, lol.
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