I like the taste but I'm not too picky about toothpaste as long as it's not overpowering. The taste is mild enough that even if you don't like it, it probably won't bother you. I've had friends who were pickier than me and asked where they could get it because they thought it tasted just perfect. For me it's just a toothpaste that works and doesn't cause any sensitivity issues or discomfort. If you are concerned about allergies or irritants, here are the ingredients listed on the packaging I received in June 2020. "Active Ingredient; Stannous Fluoride 0.454% Target; Anti-Caries, Anti-Gingivitis, Anti-Susceptibility (0.15% w/v Floridion) "Inactive Ingredients: Water, Sorbitol, Silicic Acid, Glycerin, PEG-12, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Microcrystalline Cellulose Sodium Citrate Zinc Phosphate Flavor Cellulose Gum Sodium Saccharin Cocamidopropyl Betaine Xanthan Gum Citric Acid Sucralose Mica Titanium Dioxide Blue 1 Yellow 10 of my efforts I may not have been able to prevent them all.
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