I'm very late with this review but I wanted to wait a bit to see how they work and I just want to say I liked them! They are advertised as cord extensions, but it's entirely possible to use them separately, as I did. I was just planning on trying to find a pink/white that suited my build, but these cords were so cute I couldn't resist going for a cotton candy color (which honestly makes lighting decisions easier because most are pink lights are ugly as a sin). . I received these cables in April and they are still current as of August. Also, they really popularize my build and I really appreciate that. I definitely recommend this brand even if you are looking for other colors. They're a little pricey, but I was willing to pay the price to look for cute stuff while trying to build a PC, so it's definitely worth the cost.
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