I like that it's easy enough even if you're not tech-savvy at all by building your page from scratch with simple templates provided - but also have custom options available in case there are things needed/desired after launch! It took me about 5 minutes (maybe less) just getting started setting this thing out myself vs waiting weeks+ until support could help get something set right away once we were ready :) The ability add new features is really awesome too since our product has changed so much over time!!