The ease of use, I can create an account with my email address without having any personal information or using another site that may give out info like real names etc., which is great if you are worried about privacy online! It's very easy for people who don't know how it works but want security when they're away from their computer as well (such at school). You have no idea what someone has seen until after its been recorded so there isn’t really much point unless somebody knows where all passwords/secrets might be stored by default somewhere else such us facebook accounts ect.. CALIPIO is a great solution for recording and sharing. You don't have to install anything. You can just open the website and start recording. You can share the link with anyone and they can use it without any hassle. It is extremely easy to use. I love the fact that it is a web based solution. The only thing I dislike is that it is not available in the app store. I am solving the need to record and share my screen and webcam with colleagues and friends.