I like how it's easy enough so you can use what fits your need but not too much where things get out of hand, which seems rare with other similar tools! The price point isn't bad either at $250/user per month (I have 3 users). Not many options or features available within their current plan as well - would be nice if they added more templates / add-ons etc.. If this tool doesn’t help my business grow then maybe its time move onto something else? We were using several separate systems before we started working together here; all our customer communication was spread amongst different platforms such email marketing platform + CRM system = pain!!