The most important thing is that they have a lot of communication channels and strategies for reaching out to their target audience. And they are able to understand the needs of clients in order to provide them with relevant content. There were no major downsides. Some minor issues like the layout of the website could be improved but that's it. I would highly recommend using them as they offer affordable plans too! We needed a good platform that helped us reach our target audience and we found them. They helped us set up our social media accounts which gave us more opportunities to interact with our target audience.