The ability to view performance data in real time, as well as historical reports are two of our favorite features about this tool! We love how easy it was integrate with Google Ads (GPA).
It's also very intuitive which made working through training videos less intimidating than other platforms we've used before at my previous job/agency. I wish there were more robust integrations available with third party tools like Hubspot or Marketo but that isn't necessarily surprising considering they're both owned by Salesforce so maybe their integration will improve soon? This software has helped us track all aspects related to Paid Search Performance including keyword research & bidding optimization across multiple accounts from one place without having several different dashboards open simultaneously within each account - great timesaver!!