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Adthena Review

2

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Commerce, E-Commerce Software

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Description of Adthena

Adthena is the market-leading intelligence platform for paid search advertising. Our unique AI technology and machine learning models give you a clear view of market shifts and all the moves your rivals make across the search landscape. Which means you can make informed, strategic decisions and drive more value from your PPC budget, from maximizing ROI to protecting your brand. Powerful stuff. And you can’t get it anywhere else. Partner with us to shape your paid search strategy for success.

Reviews

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Type of review

Revainrating 4 out of 5

Easy way automate campaign pricing & control

The ease of use, allocating budgets in real time to campaigns without needing IT resources or support from multiple vendors/ad networks. No need for extra layers as we already have data management tools which does that job well enough but not perfectly so it's nice they added this feature too. I'd like more flexible reporting options perhaps some sort of Excel export option would be helpful for us who are used to our own ad network reports though most reports can easily produced with standard…

Pros
  • I like the ease of use and that it's very flexible for us to use it in our business process
Cons
  • We are used to our own ad network reports but reporting options would be good to have as it would be helpful and more flexible

Revainrating 4 out of 5

Love using Conversify for paid search tracking

The ability to view performance data in real time, as well as historical reports are two of our favorite features about this tool! We love how easy it was integrate with Google Ads (GPA). It's also very intuitive which made working through training videos less intimidating than other platforms we've used before at my previous job/agency. I wish there were more robust integrations available with third party tools like Hubspot or Marketo but that isn't necessarily surprising considering they're…

Pros
  • Easy set up
  • Intuitive interface for anyone who is not an industry expert.
  • Ability easily add new fields when needed such "CPC" instead just CTR; )