The ability to track our business metrics in one place is what I love most about this software! It's great for tracking how many kegs were sold at each event or showing total sales of beer that day through social media posts as well as other events throughout the week/month etc.. There are some features we wish they had but overall it works very good with all aspects of running an LCBO (Ontario Liquor Control Board) licensed establishment - from inventory management right down to marketing efforts via Facebook ads. We use digitalpour primarily because there isn't another system out there like theirs when you're looking into using data analytics within your bar / restaurant operations. At first glance, people might think "this looks too complicated" however once setup properly the backend can be quite easy if someone understands SQL queries and coding languages such as PHP which helps make things run smoothly. In order to improve upon their product line further by adding more functions and making them easier.