I like that it has so many different options to choose from as far as what you want your page rank results look like, which keywords are most important (or least), how often do they update their rankings or crawl data? And then there's all sorts of other settings too! Sometimes when we're not using our account properly things can go wrong with updates/crawls - but this isn't always an issue because if something goes awry in those areas we get notified via email within minutes by tribelocal support team who will help us figure out exactly where everything went wrong & give me advice about best practices going forward.
The dashboard also sometimes gets unresponsive at times making some tasks difficult until i'm able refresh again- although usually only temporary unless my internet connection drops etc.. It would be great having more detailed reports available instead of just showing overall progress over time e.g. % increase / decrease each month rather than seeing one big line graph across months.