Honestly I don't understand why the size of every toddler shoe I've ever bought is so different, but I ordered a size 10 as my daughter hardly ever wears a 9 at the moment fits but this one fits like an 8 so my advice is if you are looking for a size 10-12. Basically, go two sizes up. They are really cute and look just like the picture. Come neatly packaged. I had to return a size 10 but hopefully buying a size 12 will fit much better. Will be updated when I get a new order. Update: Increasing by 2 did the trick. Now they fit her perfectly. she loves them
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