I've seen other reviews saying this product is difficult to apply, pasty white, shiny. I did not find that at all with this sun protection product. It is translucent, smooth, non-greasy and easy to massage in. I compared it to Neutrogena Sheer Zinc Soft-Touch 50 and CereVe works better for me. It's easier to apply, more moisturizing than Neutrogena Sheer Zinc and doesn't turn me pale white. Neutrogena is thicker and more difficult to apply but has more zinc oxide, while CereVe contains both titanium dioxide and zinc oxide. I apply my sunscreen every hour when I'm outside, so the tube may be smaller to fit in my pocket or fanny pack, but I'll still find a way to carry it around. I love it and I know I will use it. I will still use the Neutrogena product in certain situations but I think CeraVe will be my sunscreen from now on. I was not given a product and was not paid for it. This is just my opinion from using both products.
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